We may also use the information we have about you

• as necessary if we believe there has been a breach of the Terms of Use or the rights of any third party, or

• to comply with legal and regulatory requirements.

DISCLOSURE OF YOUR INFORMATION

We share data with third parties, including TKO, sponsors, content distributors, and the other categories of partners as listed above. IMG and TKO may disclose your information to non-affiliated third parties under the following circumstances:

Consent.  If you consent, we may disclose your information to non-affiliated third parties to provide services or products that you have requested and/or services that we believe will interest you.

Service Providers.    We may provide access to your information to select third parties who perform services on our behalf to provide you with a product or service and for any other legitimate business and operational purposes. These third parties provide a variety of services to us, including, without limitation, ticket processing, billing, sales, marketing, advertising, market research, fulfilment, data storage, analysis and processing, and legal services.

Other Third Parties. We may disclose your information to reputable third parties so that they may contact you to offer products, services, and promotions, such as sweepstakes and contests that you may find valuable. We may also disclose your information to third-party advertising networks or other parties with whom we have a contractual relationship, including analytics and search engine providers that assist us in the improvement and optimisation of the Services.

Such third parties may include lead generation companies that provide us with contact information used for sales and marketing purposes.

Protection of IMG and Others.  We may access, preserve, and disclose your information (including user content) if required or allowed by law or if we believe in good faith that it is necessary to:

• Comply with legal obligations

• Respond to an emergency

• Enforce or apply our Terms of Use or other agreements

• Protect the rights, property, or safety of IMG and TKO, our customers, clients, or others.

Business Transactions. We reserve the right to disclose and transfer all of your information, including your contact information, in connection with a proposed (including due diligence) or actual merger, acquisition, transfer of control, bankruptcy, reorganization, or receivership, distribution or sale of all, or components, of our business.

PERSONALISED CONTENT AND ADVERTISING AND YOUR CHOICES

Online Analytics.   We may use third-party web analytics services on our Services, such as those of Google Analytics. These service providers use the sort of technology previously described in the “Information We Collect” section to help us analyse how users use the Services, including by noting the third-party website from which you arrive. The information (including your IP address) collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. We also use Google Analytics for certain purposes related to advertising, as described in the following section. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Tailored Advertising.  With your consent where required by applicable law, we use your Personal Information to tailor our marketing and advertising efforts. To do this, we provide your information to third-party advertising networks (such as Google DoubleClick and Epsilon) and social media companies (such as Facebook). Epsilon uses cookies, device identifiers, and similar technologies to recognise your device, build or improve a profile about you for personalised advertising, and measure advertising performance. For more information about Epsilon’s processing, please visit Epsilon’s privacy policy at https://emea.epsilon.com/privacy-policy. When we provide data to agencies, ad networks, and other parties for targeted advertising, we do not provide them with your name, financial information, or any sensitive information (such as a government ID or date of birth, if we have collected that). We use online identifiers such as email, cookie addresses, and device identifiers to help us provide targeted advertising to you and others like you. We may also use aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the Personal Information we have collected from you, with your consent, to enable us to display advertisements to target audiences.

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To opt out of targeted advertising, you may use the following links provided by third parties that manage opt-outs for some ad networks. To submit a data subject request to Epsilon, visit https://legal.epsilon.com/dsr/.

http://preferences-mgr.truste.com

http://www.networkadvertising.org/managing/opt_out.asp

http://www.aboutads.info/

https://policies.google.com/privacy/partners

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Email Marketing. We will obtain your express consent before adding you to our marketing mailing lists for promotional email communications from IMG and our affiliates and partners, including TKO. We may also use contact information obtained from lead generation companies to send marketing emails where permitted by applicable law and with appropriate consent. If you receive marketing emails from us, you can withdraw your consent and opt out at any time by using the unsubscribe links at the bottom of our emails. Please note that we may send you certain transactional and service-related emails that do not require marketing consent, such as communications related to an active enquiry or sales conversation, your event registration details, or updates to events you may be attending. You may not opt out of those emails.

Social Media. You may be able to use social media sharing features and other integrated tools on the Site such as the Facebook “Like” button. These features and tools may permit you to share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the service that provides the social sharing feature. Please remember, though, that use of the information you share on social media sites will be governed by the privacy policies of the social media provider, and we are not responsible for how they treat the information.

You may also be able to use your account credentials on social media platforms like Facebook or Google to log in to certain services we offer. If you link your account with us to your social media log-in, please be aware that this means information such as your username, password, and some account activity may be shared between us and the social media provider. 

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Text Messaging (SMS). You may have the option to provide your mobile phone number to receive text messages from us. Depending on the consent you provide, these messages may relate to account activity, service updates, verification codes, or marketing offers.

For marketing text messages, we will obtain your express written consent prior to sending any messages. Consent to receive marketing text messages is not required as a condition of purchasing any goods or services.

You may opt out of text communications at any time by texting STOP in reply to any message. For support, text HELP. Message frequency varies. Standard message and data rates charged by your mobile carrier may apply. We handle your phone number information as described in this Privacy Policy.

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COOKIES AND OTHER TECHNOLOGIES

We may collect data about your use of the Services through web server logs, cookies, and tracking pixels. Web server logs store website activity, while cookies are small text files placed on your device to: (i) recognise your device, (ii) store preferences, (iii) track visited pages, (iv) enhance user experience, (v) perform analytics, and (vi) assist with security.

Tracking pixels (also known as web beacons or clear GIFs) are embedded in websites, ads, and emails to track usage, measure ad effectiveness, and access cookies. We may also use these technologies to collect device-related data, including IP addresses, browser details, operating systems, internet service providers, unique device identifiers, and browsing or video viewing history before and after visiting the Services. We or third parties may place cookies on your browser to deliver customised content, offers, and advertisements. These cookies may be linked to demographic or voluntarily provided data (e.g., email) and shared with vendors for targeted advertising.

IMG generally treats data we collect using these cookies and similar technologies as non-Personal Data. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered Personal Data by applicable local law, we also treat these identifiers as Personal Data in those regions. In addition, IMG sometimes combines non-Personal Data collected from these technologies with other Personal Data IMG holds. When we combine data in this way, we treat the combined data as Personal Data for purposes of this Privacy Policy.

Depending on the applicable law in your location, you may have the ability to opt in or out of cookies by interacting with the Cookie Banner on our Site. For more information, please see our Cookie Notice and the “Opting Out of the Sale or Sharing of Your Personal Information” section below.

Regardless of your location, you can adjust your browser settings to receive cookie notifications or block cookies entirely. Refer to your browser’s Help section for details (e.g., Edge, Chrome, Firefox, Safari). Blocking cookies may limit access to certain features.

We work with third parties to serve ads, track anonymised site usage, and provide content-sharing services. These third parties may also use cookies and similar technologies, governed by their own privacy policies.

Global Privacy Controls.  We recognise user-initiated opt-out preference signals sent by your web browser, such as the Global Privacy Control (“GPC”), as a valid request to opt out of the sale and sharing of Personal Information processed on this website (i.e., through cookies and tracking technologies). For more information about GPC and how to implement it on your browser, please visit globalprivacycontrols.org.

Do Not Track. Please note that certain web browsers may also transmit “do-not-track” signals to the websites with which the user communicates. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we do not alter our practices when the website receives a “do-not-track” signal from a visitor’s browser.

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STORAGE AND TRANSFER OF INFORMATION

We operate the Services globally, and your Personal Information may be processed, stored, transferred, or accessed by us, our affiliated companies, and our suppliers (who have entered into processing agreements with us) in countries around the world, including the United States. These countries may have different data protection laws than your country of residence. Your information may also be disclosed where required by applicable law or legal process.

When your information is transferred outside the UK or EEA, we or our permitted third parties will impose contractual obligations on recipients to protect your information to the standards required by applicable law, including through the use of Standard Contractual Clauses approved by the European Commission or UK Information Commissioner’s Office, as applicable. We will put in place appropriate safeguards to ensure your information remains protected.

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CHILDREN

We do not knowingly collect Personal Data from individuals who lack the legal capacity to provide valid consent without appropriate parental or guardian authorisation, as required by applicable law. Where our Services or events involve minors, we collect Personal Data only with such authorisation or where otherwise permitted by law, including for registration, participation, safety, and legal compliance.

If you are a parent or legal guardian and believe a minor’s Personal Data has been provided without appropriate authorisation, you may contact us at dataprivacy@tkogrp.com to request access, correction, or deletion. We will verify your authority before responding.

We do not knowingly use children’s Personal Data for targeted advertising where prohibited by law.

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OPTING OUT OF THE SALE OR SHARING OF YOUR PERSONAL INFORMATION

IMG and our advertising partners collect and share certain information from visitors through cookies and similar technologies to advertise our services and other offerings as described in our Privacy Policy. Under certain applicable laws, this activity may be considered a sale, sharing, or processing of Personal Information for targeted advertising. Depending on your jurisdiction, you may opt out by clicking the “Your Privacy Choices” link at the bottom of the site, moving the toggle to the left (it will turn grey), and selecting “Confirm my choices.”

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PRIVACY RIGHTS

Your Privacy Rights and Choices

IMG Media Netherlands B.V. is the data controller responsible for processing your Personal Data under the General Data Protection Regulation (GDPR), the UK General Data Protection Regulation, and other applicable data protection laws. We process your personal data based on the following lawful bases: (a) your consent; (b) where necessary to perform a contract with you (such as processing ticket purchases or event registrations); (c) to comply with legal obligations; (d) to protect vital interests; or (e) where we have a legitimate interest that is not overridden by your rights and interests.

Applicable data protection laws provide you with specific rights related to your Personal Data (any information relating to an identified or identifiable natural person) that we process. Below, we outline these rights and how you can exercise them.

Right to Access and Rectification: You have the right to access and receive a copy of your Personal Data and require us to rectify any incomplete or inaccurate Personal Data.

Right to Erasure:  You have the right to request that we erase your Personal Data where certain legal conditions are met, such as when your Personal Data is no longer necessary for the purposes for which it was collected.

Right to Restrict Processing: You have the right to restrict our processing of your Personal Data under certain circumstances, such as when you contest its accuracy or the processing is unlawful but you do not want it erased.

Right to Data Portability: You have the right to request that we provide you (or a third party at your direction) with a copy of your Personal Data in a structured, commonly used, and machine-readable format.

Right to Withdraw Consent: You have the right to withdraw your consent at any time, to the extent that our processing of your Personal Data is based on your consent. Withdrawing your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

Right to Object to Processing: You have the right to object to our processing of your Personal Data where we are relying on our legitimate interests (or those of a third party) to justify our processing. You have the right to object at any time where we are processing your Personal Data for direct marketing purposes.

How to Exercise Your Rights

To exercise any of the above rights, please email dataprivacy@tkogrp.com. Please state that your request pertains to your data associated with The Solheim Cup. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority (for example, in the Netherlands, the Autoriteit Persoonsgegevens; in the UK, the Information Commissioner’s Office).

In your request, specify the Personal Data you want rectified, erased, or restricted. For your protection, we may only process requests related to the email address used to send the request and may need to verify your identity. We will comply as soon as reasonably practicable.

Note: We may retain certain information for recordkeeping or to complete transactions initiated before your request.

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SECURITY

We use a variety of administrative, physical, and technology solutions, including engaging with qualified cybersecurity companies, to protect your information from unauthorised access, loss, or misuse. Because there is always some risk in transmitting information over the internet and otherwise processing information, we cannot and do not guarantee or warrant the security of any information that you transmit on or through the Services or that we otherwise maintain.

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RETENTION PERIOD

We will retain your Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you and provide the Services to you (typically for the duration of your account plus a reasonable period thereafter); (ii) whether there is a legal obligation to which we are subject (such as tax, accounting, or other legal requirements); or (iii) whether retention is legally advisable (for example, in regard to applicable statutes of limitations, actual or threatened litigation or regulatory investigations so that we can preserve evidence to protect or defend our rights).
 

LINKS TO THIRD-PARTY WEBSITES

Our Services, newsletters, email updates, and other communications may, from time to time, contain links to and from the websites of others, including our partner networks, retail partners, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.
 

UPDATES

Any updates we may make to our Privacy Policy will be posted on this page, and we may also provide a website notice of any material changes for a reasonable period of time. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use the Services.
 

CONTACT

IMG Media Netherlands B.V.

dataprivacy@tkogrp.com